It’s official now — video content is one of the most engaging and effective marketing tools available today, with far-reaching advantages. The trend is stable — more and more companies are integrating video marketing into their digital strategies. Thus, by 2025, video is projected to account for 82% of all customer user traffic, with video streaming alone making up 91% of global internet traffic. Indeed, videos are something you may want to use in your business, or maybe you already do. But do you know how to skyrocket the effectiveness of your video content? The best trick is to expand the languages in which the video is available.
Reasons to Consider Video Translation
Although the variety of languages used online has increased in recent years, English still remains at the top of the list. Some companies believe that English is spoken by the majority to some extent; therefore, English-speaking countries are most important to them. You will be surprised to know that 60% of all views of YouTube videos come from users who choose languages other than English as the site’s display language. While 55% of all online information is authored in English, just 25% of Internet users globally speak English, and 5% are native English speakers. Do these numbers make you reconsider your video marketing strategy? You bet!
So, even if you invest a lot of time and effort in creating amazing videos for your audience, many viewers may not understand the content when it is available in English only. So, here are five eye-opening reasons why you should employ Rask AI’s AI video translator. It will help you get your video content properly translated and quickly.
1. Ensure Global Audience Reach
According to recent research data, employing exclusively English-language videos excludes 60% of your target audience. Just for your reference, the number of non-English channels on YouTube has grown dramatically in recent years. This implies that if you do not translate video content, you will lose out on the chance to communicate with your target audience.
2. Improve Your SEO
Forget about reaching a larger audience for a while and consider the SEO advantages of multilingual captions and video translation. If organic search is part of your digital marketing strategy, translating video content into other languages will be quite beneficial since search engines may crawl caption text and rank your pages accordingly. As a bonus, Google won’t punish you for having duplicate content because it’s in different languages!
3. Make People Remember Your Brand
Sharing content that breaks down all language boundaries is the best way to stand out from the crowd. The usual company may not consider various language support when releasing promotional video content, which can turn off most users. Having video translations in place, you will be actually tapping into a market audience that many of your competitors cannot even expect to reach. It’s almost unfair!
What is more, if you are selling internationally, video localization might be a must-have thing to gain new customers and scale even better. According to the Common Sense Advisory research, 72% of people spend all or most of their time on websites available in their native language. Also, 72% of customers are more likely to buy a product if there is a product description available in their native language. This is even more important for them than the price.
4. Improve Audience Engagement and Retention
Creating engaging video content is undoubtedly a crucial aspect of effective marketing and communication strategies. However, the true success of a video often hinges on its ability to resonate with the target audience, both in terms of content and language. While the visual elements of a video may exceed language barriers, the use of localized, translated captions and subtitles can significantly enhance the overall viewing experience and increase the video’s reach. Translating your video content into the local languages of your target audience is a simple yet highly effective way to enhance engagement and foster a stronger connection with your viewers. This can lead to a broader and more diverse audience.
5. Reel in Viewers With Sound-Sensitive Surroundings
According to recent research, up to 14% of YouTube users view videos while at work or in noise-sensitive workplaces. More than 80% of people watch videos with closed captions for a variety of reasons. You should also keep in mind that around 20% of the UK’s population is hard of hearing, with this figure increasing significantly for those over the age of 65. In these cases, subtitles and closed captions are just crucial. They may increase the number of views on your video content by more than 13% within a week and then by roughly 7% over time.
Easy Video Content Translation With AI Tools
Video translation has become a necessity for companies. However, the traditional video translation process can often be both time-consuming and financially burdensome. The good news is that you can make video translation more efficient and cost-effective, especially if you arm yourself with machine translation tools. Wondering why you should use an AI video translation services when you may pay a language professional to help you with video localization? The answer is simple — you can save your time, money, and resources. There are some other good things to keep in mind when you consider machine translation:
- Larger storage space — AI video translation tools are often cloud-based. This may provide you with enough storage capacity to store data in several languages, produce subtitle files, and do other video-related tasks. Â
- Speedy video translation — A human translation specialist can typically process 300-500 words per hour. An artificial intelligence tool produces 10 times more output at the same time. As a result, you can deliver localized videos way faster.Â
- Scalability — Machine translation can handle large-scale projects, enabling users to translate multiple videos simultaneously. This scalability is crucial for organizations looking to localize content across various languages quickly.
- Consistent quality and accuracy — Machine translation ensures a high level of quality across translations. They learn from previous translations and maintain proper tone of voice and terminology.
- Real-time translation — Some AI video translation tools offer real-time translation features. These are particularly useful for live events, webinars, and international meetings. These features allow for immediate content accessibility to a global audience without delays.
- Voice cloning and lip-syncing — Advanced machine translation tools can copy the speaker’s voice in multiple languages while ensuring that lip movements match the translated audio. This technology enhances viewer engagement by creating a more immersive experience.
Make Your Content Available in Multiple Languages
There is no better time than now to start using a machine translation tool to increase your audience engagement and overcome your competitors. With just a few clicks, the camera-shy video content creator now has no excuse to deliver translated content. Find the right machine translation tool and start delivering outstanding content to your audience.
